Sunday, January 24, 2010

My Topic—What is behind Visualization

One picture is more persuasive than a thousand words. Since I was in elementary school, I have paid attention to the strength and depth power of visual communication. I see the nature and feel like flying; I ask why. I watch advertisings on TV and enjoy it for years; they are so well organized and presented—better than films. Why?

There is science in visual communication: physics of light, anatomy and physiology of the eye, color theories, psychology, the way of persuasion, and creation. Study of visual communication is more than graphics. Of course, the vision is the final product we accomplish; literacy part is as important as images. The person who can explain why the visualization is powerful must be literacy and savvy.

In my text book there was a story that encouraged me to read about and explore visualizations, not only to look at it. The author of Graphic Design Solutions, Luba Lukova, an international recognized artist and designer told a story in her life. She was boring in reading the text around pictures in her text book when she was in college. Because she didn’t enjoy the time with her strict German instructor. After years, she worked in New York City and coincidently read the German instructor’s book again. To her surprise, she learnt a lot from the text. To her regret, she should have learnt it many years ago in college. This story tells me that to read and to know why specific visualization is better than a thousand words. Vision is not only to see; communication is not just talk.

If you think visual communication is only art appreciation, you must be wrong. This English class is so good that it gives me a chance to show the visualization and literacy in a well organized way. I remember that there are two statues stand by the gate of Boston Public Library: one is a man holds a ball, the other one is a woman holds paintbrush and color palette. On the stone there engrave names of famous scientists and artists. Imagine that science and art get married; visual communication comes out to work for society.

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