Feb 25 two new sources

Reminder: Locate two new sources for your project using Google Books and/or Google Scholar. Post a correct APA citation for each on your blog.Don't forget to respond to each others topics on the discussion board for this group.

1. Clow, K. E., Stevens, R. E., McConkey, C. W., Loudon, D. L. (2009). Accountants' Attitudes Toward Advertising: A Longitudinal Study. Journal of Services Marketing, 23, 124-131. Retrieved from http://assets.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&hdAction=lnkhtml&contentId=1784793&history=false
2. Henderson, J., Coveney, C., Ward, P., & Taylor, A. (2009). Governing childhood obesity: Framing regulation of fast food advertising in the Australian print media. Social Science & Medicine, 69, 9, 1402-1408. Retrieved from http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VBF-4X7BJCY-1&_user=29441&_coverDate=11%2F30%2F2009&_rdoc=1&_fmt=high&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1222780341&_rerunOrigin=scholar.google&_acct=C000003858&_version=1&_urlVersion=0&_userid=29441&md5=1220d510249b5700c4594d0300140a9e
3. Saltz, Jerry. (2007). Has Money Ruined Art. New York Magazine. Retrieved from http://nymag.com/arts/art/season2007/38981/

Some Books to Read

McKay, Matthew. Davis, Martha. Fanning, Patrick. (2009) Messages--the communication skills. New Harbinger Publications, Inc.
ISBN: 9781572245921

Campbell, Richard. (1998) Media and culture. Martin's Press, Inc. New York, NY.
ISBN: 0312119615

Feb 23 Summarize 2 Articles

The article by Gary Ruskin and Juliet Schor titled Every Nook and Cranny: The Dangerous Spread of Commercialized Culture is a good resource that talks about the development of advertising and the influence of media culture. It analyzed the process advertisement speeded up the communication ratio and also widened the existence in the world.
The article briefly introduced the history of TV advertising; how the commercial speech benefic political speeches and how anti-advertising activists work in recent years.
The creep of advertising is followed by spam culture. The junk food ads in school are bad influenced because children have more and more serious problem that is obesity. The purpose of most commercial advertising is to increase demand for a product.
The article critics the development of advertising, used statistics and fact to state the author’s purpose. Ruskin and Schor mentioned that everywhere we can see ads and children are predictable to be overweight at their teenagers or adults. Some European countries ban ads that targeting kids during a certain period. But the United States doesn’t do so. This is a social problem facing US citizens. Moreover, the government brings people ads by “official bla bla bla” or “World’s XX day”. There is no significance but commercial strategy. Although tobacco ads are banned in most countries, other ads sneak underneath (Gary & Schor).
As my topic is visualization, it is very important to relate the history and the current status of advertising. This is a brief critical history of ads and it emphasized on the real life. So it is a useful source. The source comes from multinationalmonitor.org, which is a trustable website.

References

Ruskin, Gary & Schor, Juliet. (2005). Every Nook and Cranny: The Dangerous Spread of Commercialized Culture. Multinational Monitor, 26, 1. Retrieved from http://www.multinationalmonitor.org/mm2005/012005/ruskin.html
D’Silva, Roy. (2007). Controversial Television Advertising. Retrieved from http://www.buzzle.com/articles/controversial-television-advertising.html

OUTLINE

OUTLINE OF MY WEBTEXT
I. INTRODUCTION
a. Overall information
b. IMPORTANCE:
Visual art is everywhere. It fills our life.
Visual science is everywhere. It reflects the intelligence of human beings.
c. Audience focused:
People who like to or have to pay attention to advertising.
People who want to have an art appreciation.
II. BODY
a. The history of visual communication and advertising.
b. The relationship between new technology and old art.
c. Science and art----psychology and imagination
d. Problems of ads. Anti-advertising.
e. Rectify the industry of advertising.
III. CONCLUSION
IV. REEFERENCES

Websites

Locate two websites that provide a response to at least one question you posed about your topic. Provide a correct APA style bibliographic entry for each. Then using the guidelines in the tutorial for evaluating websites, determine whether or not those websites are valuable to your project. Explain your findings.

Your post should be at least 300 words.

Moriarty, Sandra E. AN INTERPRETIVE STUDY OF VISUAL CUES IN ADVERTISING
http://spot.colorado.edu/~moriarts/viscueing.html

http://www.macalester.edu/psychology/whathap/ubnrp/aesthetics/advertising.html

Project Proposal--

Project Proposal-- Multimodal Webtext
Have you ever been attracted by a CD cover and decided to buy it? Have you ever affected by an ad and then tend to pay more attention to that product the ad promoted? Have you ever remember any vision or imagine at the first time you see it and never forget? You do have these experiences, I am sure about it. We are living in a dynamic and electronically world that is different from decades ago. Information comes to us, floating and bumbling, like a running river. What to chose, what to consider, and what to believe? Although you don’t always know why chose that cool CD, which brand of jam, or a specific website, you know that your brain orders you to take action right after the time your eyes saw them. But why is that?
The best way to explain those behaviors is psychology advertising. Psychology is powerful and it is always used in effective way to help selling products. Mentioned by Momgrind.com, advertisements utilize people’s emotion to get their attention, and their bias on expert power make them believe in what the ad promotes. To know about psychology of advertising will help you avoid wells dig by clever advertisers (http://momgrind.com/2009/03/11/psychology-of-advertising/)
On the other hand, to know about psychology of advertising helps you comprehended why people think in this way, not in that way. Solutions vary and all roads are connected with Roma. Knowing the biological fundamental of visualization is important, too. Because that’s science supporting beneath art. Therefore, this paper is worthy writing and reading by peers.
Psychology is like a forest that grows both plants and animals. The biological facts of our eyes and brain process will be discussed in the following papers. In addition, emotion is another essential.
The media will be pictures, magazine pages, and videos. All selections should be excellent and influential visual communication projects or advertisements.
http://www.apa.org/
http://www.psychologytoday.com/topics
www.socialpsychology.org
http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
Everything needs promotion unless this world is black all day long. In the most situations, visualization is the first step to start knowing about something. Only one shot may lock the mind, not only for business, but also for self promoting. We communicate with eye, ear, mouth, facial expressions, and body language. The first three elements are the most considerable while the number one element is eye. You may not talk to somebody; you see him or her with your eyes. Visual communication does matters. Form everyday life to scientific lever, business talks through visualization, so does everyone in college who wants to sell.

3 Topics

The first topic I would like to explore is the biological foundation of visualization. Introduce the visual system that is the most important for seeing. As an old saying goes, seeing is believing. It emphasized the way people evaluate and the result is that seeing is the first step. However, seeing with eyes is not that simple. There is science underneath of the crystal balls that shines with light.

The second topic would be technology and art—the combination of intelligence and creativity. With the development of technology, method of designing is pushed forward, too. Photoshop, InDesign, Fireworks, and many other software used for designing and creative works, become more and more widely spread and well known. It is necessary to learn as more as visual perception as I can. Both science and art are required.

third topic is the commercial value and great influence of visual communication and graphic arts. Advertising is a branch of visual communication. It is included, but not limited to visual communication that drives economy, provides information to the public, and develop goods. “Design matters” is widely said by Paula Scher, a designer. Visual communication requires sharp opinions, sensitive observational skills, and extra working skills beyond designing. Visual logos, campaigns, are like the promoter of business in digital and informational era. The two top visual communication cultural centers in the United States are New York City and Los Angeles. They drag business to display in special way, so that the small product may speak big words loudly.