REFLECTION

This semester, I am taking a great effort in researching and writing the paper titled "How Does Visual Communication Influences Your Children--The Secret of Advertising". I have found some writing rules and interesting tactics in writing process. These new discovery helped me to keep thinking and keep typing, the same with the Blog Name "Doris Keeps Typing". It is really an approach to improve writing skills and increasing the mood in writing.

To tell the truth, I don't like research paper. I guess most students at my age have the same feeling. I always thought that research papers are written by very experienced and advanced scholars who study some particular subjects. Furthermore, it takes a lot of time in researching and formatting my APA. Seems to be wasting time in the format. This continued in my 500-word drafting.

Things changed a lot at the middle of the semester. When I was preparing for the podcast, I got a lot of information and found it not that boring to search for academic journals and scholars. The reason is I became interested in what I was doing. Interest is the best teacher, I guess. Because it comes with me all the time I eager to know more about my topic. Finally, I found that researching is not only for completing the paper, but also for improving oneself.

At the beginning, I research for what I need to use in my paper. Now I research for what is related with my paper, and read it through, reference is from its idea, not just the information. If I don't think about it, I cannot get the idea, nor to use it in my paper.

I think the most inefficient way to write a research paper is that read, read, read, and read as much as I can before referencing. There is a story: one can give another a cup of water only when he or she has dousin cans of water. To read more is a process of collecting water.

For my 1000-word draft, I decided my topic on visual communication for children—advertising and food have a great influence on children’s life. Because I found a lot of information about how people choose food and what advertisements tell the audience. I realized that food advertising has a big problem, which misleads children’s attitude on food. The 1000-word draft is a turning point for my project. I improved the idea.

For my podcast, I specifically analyzed the influence of food advertising. With examples and cases, I identified the influence and gave some tips to parents. For my slideshow, I showed some very creative pictures with an idea of defining food other than food. Food can become anything, it depends on us. From the searching, I found more journal articles to support my idea. The slideshow is my favorite part of the project because it comes with text, audio, and visual elements. All of them come together is efficient for communication.


Harvest season for this semester is coming. I hope to collect enough "water" before the final week. There is still a lot to work to do.
Thank you, my teacher and my TA.
I appreciate your help!

About My Paper--Final Week is Comming

This semester, I am taking a great effort in researching and writing the paper titled "How Does Visual Communication Influences Your Children--The Secret of Advertising". I have found some writing rules and interesting tactics in writing process. These new discovery helped me to keep thinking and keep typing, the same with the Blog Name "Doris Keeps Typing". It is really a approach to improve writing skills and increasing the mood in writing.

To tell the truth, I don't like research paper. I guess most students at my age have the same feeling. I always thought that research papers are written by very experienced and advanced scholors who study some particular subjects. Further more, it takes a lot of time in researching and formatting my APA. Seems to be wasting time in the format.

Things changed a lot at the middle of the semester. When I was preparing for the podcast, I got a lot of information and found it not that boring to search for academic journals and scholars. The reason is I became interested in what I was doing. Interest is the best teacher, I guess. Because it comes with me all the time I eager to know more about my topic. Finally, I found that researching is not only for completing the paper, but also for improving oneself.

At the beginning, I research for what I need to use in my paper. Now I research for what is related with my paper, and read it through, reference is from its idea, not just the information. If I don't think about it, I cannot get the idea, nor to use it in my paper.

I think the most inficient way to write a research paper is that read, read, read, and read as much as I can before referencing. There is a story: one can give another a cup of water only when he or she has a dousin cans of water. To read more is a process of collecting water.

Harvest season for this semester is coming. I hope to collect enough "water" before the final week. There is still a lot ot work to do.
Thank you, my teacher and my TA.
I appreciate your help!

2 more sources Apr. 13

Gantz,W Ph.D., Indiana University
Schwartz,N Ph.D., Indiana University
Angelini,J.R M.A., Indiana University
Rideout,V M.A., Kaiser Family Foundation

Food For Thought--Television Advertising For Children in the United States. (2007).
http://www.kff.org/entmedia/upload/7618.pdf

This is a great source for my project. I should find it earlier before I started the paper. I still need a lot of time reading it. I found it useful and reliable.
-------------------------------------------------------------------------------------
Jenkins, Henry. (2009).
Confronting the Challenges of Participatory Culture.
http://books.google.com/books?hl=en&lr=&id=T1i_nQrg-vkC&oi=fnd&pg=PR7&dq=advertising+21st+century&ots=idnJY6wfdy&sig=tfsdIGN5Vyq1a36pQ1vbDNMllxA#v=onepage&q&f=false


This one is focused on digital learning, also visual communication used in helping children to learn. I don't know if this is a good part to add at the end of my text. It seems too far away from what I wrote about before. but it is related to the topic.

May

http://www.davidairey.com/advertising-to-children-right-or-wrong/
http://pzrservices.typepad.com/advertisingisgoodforyou/

Pictures for Slideshow :*-)

The first picture is a sushi laptop. I believe the creative design must lure you want to eat it up. So visual function wins. Sushi is made of rice, laver, vegetables, and
beans, so it is very good for health. It doesn't matter how much you eat before getting full. The life expectancy of Japanese is one of the longest in the world, there is a reason can't be ignored that is to eat low Cholesterol foods.

Food is no longer food when it is reshaped or reorganized in certain way. For example, when you eat an apple, you may not think of a beautiful butterfly. But if you see an advertisement for a special species of apple that is butterfly shaped, you must develop imagination. “Why is that?” Then the commercial tells you that “our apples are planted in deep forest where butterflies live. Green fruit, no pollution…” That’s it. You begin to drool at the apples.

According to Science of Psychology, associative learning occurs when a connection , or an association, is made between two events. In this case, broccoli is connected with a lovely cartoon figure. Since kids like cartoon figures, they turn to love broccoli as well.

On the other hand, associate something really awful to junk food and show them on TV will immediately change children's attitude of what they liked.

Parents are children's first teachers. What parents do will influence their children, no doubt. Despite visual communication, informational social influence plays an important role, too. Children follow parents' behavior and copy their attitude because they want to do good be right. Therefor, parents should enjoy eating vegetables and fruits in front of children even though they don't like it.

6 Pictures for Slideshow--------

Accidentally I published this blog in another BLOG of mine this morning...


http://634094776.blogspot.com/2010/04/6-pictures-describe-them.html

SlideShow Draft

For my slide show, I will show you some creative food advertisements that catch your eyes and leave you deep impression. Those excellent advertisements may have great influence in advertisement industry in the future because they will break the way people simply think and lead us to look at food in another sight.
Food is no longer food when it is reshaped or reorganized in certain way. For example, when you eat an apple, you may not think of a beautiful butterfly. But if you see an advertisement for a special species of apple that is butterfly shaped, you must develop imagination. “Why is that?” Then the commercial tells you that “our apples are planted in deep forest where butterflies live. Green fruit, no pollution…” That’s it. You begin to drool at the apples.
What I talked about is a simple example of creative advertisement that gives people a guide. If you open your mind, you will find that visual communication is not only applied on advertising. Kids who love junk food love junk food advertisements, too. Is there a way to turn them back from the misleading of junk food advertising? Of course! Use your creative images to teach them what is fresh and good for health, what isn’t.
Then I will show some excellent creative fruit and vegetable images. Those images will give kids deep impression and they will love the healthy food. On the other hand, if we connect junk food pictures with something kids don’t like, they will rapidly change their attitude on junk food.




Amazing Creative Food Art.
Image from http://designbeep.com/2010/04/05/52-amazingly-creative-food-art/
Before-After.
Image from http://www.dailyhaha.com/_pics/american_kids.jpg

Draft of Podcast Script

Over view

My name is Doris. For my podcast I will be presenting the influence of food advertising, and I will explain the relation of obesity and advertising. You will find it important to know about commercial strategies in food advertisements, because you would not like to be caught by pitfalls. We live in a world covered by advertising, so everyone has better look at it in a closer sight.

Content

McDonald`s is one of world`s most successful food company and it has numerous advertisements playing around the world. Whenever you hear “I’m lovin’ it. Ba-La-Bababa”, you must think of McDonald’s. Yeah, the unique rhythm that reminds you of McDonald’s. For many years, this slogan is around our ears. We don’t have to but immediately remember it as long term memory.

I have analyzed this popular slogan, and found the commercial strategies from two aspects: one is easy to remember; the other is leading you to think that you love it. This is a common way to attract customs to purchase their products; it is also a funky way to campaign. I would like to apply this phenomenon broadly, food companies communicate by excellent slogans. The slogans make ideal atmosphere—connect really good background emotion to really look good food. Children may be in that mood before learning to tie shoes. The commercial strategy catches their mind, like a fishing hook. The fishing rod is the food company while the fish are children and adults who are easily “in that mood”.

According to National Bureau of Economic Research, eliminating fast food ads will decline rate of obesity by ten percent. But we cannot completely cancel all the junk food advertisings (Chou, Rashad, and Grossman). I think the most efficient way is to build knowledge and self control. The CFAC (Coalition on Food Advertising to Children) gives you a suggestion:

· Teach kids what is marketing and what isn’t

· Reduce the amount of time kids spend watching TV

· Consume more fruit and vegetables, encourage to eat healthy food

Closing

To finish up my podcast, I would say that advertising is sometimes a psychology game. If you are sober and have enough self control, you will not be badly influenced by food advertising, or other types of advertising. Pitfalls are ready for people who lack of will power. Next time you watch food ads may still be drooling. What would you do? Switch the channel and refresh your mind!

For more information, please visit the National Bureau of Economic Research at www.nber.org. I also recommend wholekids.com.au, which makes a difference for health.

Thank you for listening to my podcast and I hope the tips will help you know better about advertising and avoid obesity in everyday .life!

References

1. Chou, S., Rashad I., and Grossman, M. (2005). Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity. NBER Working Paper No. 11879. Retrieved from http://www.nber.org/papers/w11879

2. I’m Lovin’ It. http://www.youtube.com/watch?v=dI-xHMM8wXE&feature=related

3. Coalition of Food Advertising to Children. http://www.cfac.net

HW--March 11

ethos~~ point out the resources logos~~ pathos~personal experience-related to others 200 words describe the subject I want in podcast

How Should Television be Regulated

After doing some research on regulating television programs, I found that television is always used as a commercial tool to spread information, which concludes all sorts of discussion and arguments. Some people think that indecency and other immoral behaviors pervade television should be restricted. Other people have a different point of view that televised indecency should not be censored. People with different ideas on television have complete comprehension on television. To separately study on these ideas, I guess both of them are logical and credible. The discussion on whether to regulate the television will continue.
During the wartime (to Iraq), polls showed that most Americans believe the media should be restricted. The ABC News poll on January 16, 2003 showed that 67% of sample agree with the idea that the government should be allowed to stop the media from disclosing military secrets (Cramer, 2004). Some Arab TV stations showed pictures of the dead and injured, while broadcasters like CNN omitted the gratuitous pictures because they believed the war itself was horror enough to be portrayed without specific images (Cramer, 2004). The war is scary, the television can make it more scary and horror to the audience. Emotional chains are powerful, whether the government regulates the show.
These controversial questions are not relevant to the most tense problems such as budget deficit, health care, and global warming. Even though the congress does not like to pay attention to it, there should be someone stand out and do something.
I would like to have a survey at school if I am lucky enouth to find interviewers and have enough time to work on it.



Reference
1. Arlia, E. (2004). I Media Morality: Does It Even Exist? Retrieved from www.cwfa.org
2. Saltzman, J. (2004). Why Can't You Say--or Show--That on TV? USA Today, vol. 132, May 2004, pp. 75.
3. Cramer, C. (2003). Wall-to-Wall War and the Image Problem Challenging Broadcasters and Advertisers; CNN's Chris Cramer on the Editorial and Ethical Dilemmas Faced by TV News Channels, Independent on Sunday, April 6, 2003, pp. 8.
4. Carroll, Jamuna. (2006). Television Opposing Viewpoints. Detroit, New York, San Francisco.

Feb 25 two new sources

Reminder: Locate two new sources for your project using Google Books and/or Google Scholar. Post a correct APA citation for each on your blog.Don't forget to respond to each others topics on the discussion board for this group.

1. Clow, K. E., Stevens, R. E., McConkey, C. W., Loudon, D. L. (2009). Accountants' Attitudes Toward Advertising: A Longitudinal Study. Journal of Services Marketing, 23, 124-131. Retrieved from http://assets.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&hdAction=lnkhtml&contentId=1784793&history=false
2. Henderson, J., Coveney, C., Ward, P., & Taylor, A. (2009). Governing childhood obesity: Framing regulation of fast food advertising in the Australian print media. Social Science & Medicine, 69, 9, 1402-1408. Retrieved from http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VBF-4X7BJCY-1&_user=29441&_coverDate=11%2F30%2F2009&_rdoc=1&_fmt=high&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1222780341&_rerunOrigin=scholar.google&_acct=C000003858&_version=1&_urlVersion=0&_userid=29441&md5=1220d510249b5700c4594d0300140a9e
3. Saltz, Jerry. (2007). Has Money Ruined Art. New York Magazine. Retrieved from http://nymag.com/arts/art/season2007/38981/

Some Books to Read

McKay, Matthew. Davis, Martha. Fanning, Patrick. (2009) Messages--the communication skills. New Harbinger Publications, Inc.
ISBN: 9781572245921

Campbell, Richard. (1998) Media and culture. Martin's Press, Inc. New York, NY.
ISBN: 0312119615

Feb 23 Summarize 2 Articles

The article by Gary Ruskin and Juliet Schor titled Every Nook and Cranny: The Dangerous Spread of Commercialized Culture is a good resource that talks about the development of advertising and the influence of media culture. It analyzed the process advertisement speeded up the communication ratio and also widened the existence in the world.
The article briefly introduced the history of TV advertising; how the commercial speech benefic political speeches and how anti-advertising activists work in recent years.
The creep of advertising is followed by spam culture. The junk food ads in school are bad influenced because children have more and more serious problem that is obesity. The purpose of most commercial advertising is to increase demand for a product.
The article critics the development of advertising, used statistics and fact to state the author’s purpose. Ruskin and Schor mentioned that everywhere we can see ads and children are predictable to be overweight at their teenagers or adults. Some European countries ban ads that targeting kids during a certain period. But the United States doesn’t do so. This is a social problem facing US citizens. Moreover, the government brings people ads by “official bla bla bla” or “World’s XX day”. There is no significance but commercial strategy. Although tobacco ads are banned in most countries, other ads sneak underneath (Gary & Schor).
As my topic is visualization, it is very important to relate the history and the current status of advertising. This is a brief critical history of ads and it emphasized on the real life. So it is a useful source. The source comes from multinationalmonitor.org, which is a trustable website.

References

Ruskin, Gary & Schor, Juliet. (2005). Every Nook and Cranny: The Dangerous Spread of Commercialized Culture. Multinational Monitor, 26, 1. Retrieved from http://www.multinationalmonitor.org/mm2005/012005/ruskin.html
D’Silva, Roy. (2007). Controversial Television Advertising. Retrieved from http://www.buzzle.com/articles/controversial-television-advertising.html

OUTLINE

OUTLINE OF MY WEBTEXT
I. INTRODUCTION
a. Overall information
b. IMPORTANCE:
Visual art is everywhere. It fills our life.
Visual science is everywhere. It reflects the intelligence of human beings.
c. Audience focused:
People who like to or have to pay attention to advertising.
People who want to have an art appreciation.
II. BODY
a. The history of visual communication and advertising.
b. The relationship between new technology and old art.
c. Science and art----psychology and imagination
d. Problems of ads. Anti-advertising.
e. Rectify the industry of advertising.
III. CONCLUSION
IV. REEFERENCES

Websites

Locate two websites that provide a response to at least one question you posed about your topic. Provide a correct APA style bibliographic entry for each. Then using the guidelines in the tutorial for evaluating websites, determine whether or not those websites are valuable to your project. Explain your findings.

Your post should be at least 300 words.

Moriarty, Sandra E. AN INTERPRETIVE STUDY OF VISUAL CUES IN ADVERTISING
http://spot.colorado.edu/~moriarts/viscueing.html

http://www.macalester.edu/psychology/whathap/ubnrp/aesthetics/advertising.html

Project Proposal--

Project Proposal-- Multimodal Webtext
Have you ever been attracted by a CD cover and decided to buy it? Have you ever affected by an ad and then tend to pay more attention to that product the ad promoted? Have you ever remember any vision or imagine at the first time you see it and never forget? You do have these experiences, I am sure about it. We are living in a dynamic and electronically world that is different from decades ago. Information comes to us, floating and bumbling, like a running river. What to chose, what to consider, and what to believe? Although you don’t always know why chose that cool CD, which brand of jam, or a specific website, you know that your brain orders you to take action right after the time your eyes saw them. But why is that?
The best way to explain those behaviors is psychology advertising. Psychology is powerful and it is always used in effective way to help selling products. Mentioned by Momgrind.com, advertisements utilize people’s emotion to get their attention, and their bias on expert power make them believe in what the ad promotes. To know about psychology of advertising will help you avoid wells dig by clever advertisers (http://momgrind.com/2009/03/11/psychology-of-advertising/)
On the other hand, to know about psychology of advertising helps you comprehended why people think in this way, not in that way. Solutions vary and all roads are connected with Roma. Knowing the biological fundamental of visualization is important, too. Because that’s science supporting beneath art. Therefore, this paper is worthy writing and reading by peers.
Psychology is like a forest that grows both plants and animals. The biological facts of our eyes and brain process will be discussed in the following papers. In addition, emotion is another essential.
The media will be pictures, magazine pages, and videos. All selections should be excellent and influential visual communication projects or advertisements.
http://www.apa.org/
http://www.psychologytoday.com/topics
www.socialpsychology.org
http://www.webdesignerdepot.com/2009/09/the-most-controversial-magazine-covers-of-all-time/
Everything needs promotion unless this world is black all day long. In the most situations, visualization is the first step to start knowing about something. Only one shot may lock the mind, not only for business, but also for self promoting. We communicate with eye, ear, mouth, facial expressions, and body language. The first three elements are the most considerable while the number one element is eye. You may not talk to somebody; you see him or her with your eyes. Visual communication does matters. Form everyday life to scientific lever, business talks through visualization, so does everyone in college who wants to sell.

3 Topics

The first topic I would like to explore is the biological foundation of visualization. Introduce the visual system that is the most important for seeing. As an old saying goes, seeing is believing. It emphasized the way people evaluate and the result is that seeing is the first step. However, seeing with eyes is not that simple. There is science underneath of the crystal balls that shines with light.

The second topic would be technology and art—the combination of intelligence and creativity. With the development of technology, method of designing is pushed forward, too. Photoshop, InDesign, Fireworks, and many other software used for designing and creative works, become more and more widely spread and well known. It is necessary to learn as more as visual perception as I can. Both science and art are required.

third topic is the commercial value and great influence of visual communication and graphic arts. Advertising is a branch of visual communication. It is included, but not limited to visual communication that drives economy, provides information to the public, and develop goods. “Design matters” is widely said by Paula Scher, a designer. Visual communication requires sharp opinions, sensitive observational skills, and extra working skills beyond designing. Visual logos, campaigns, are like the promoter of business in digital and informational era. The two top visual communication cultural centers in the United States are New York City and Los Angeles. They drag business to display in special way, so that the small product may speak big words loudly.

Initial Response to----

Respond to “Why Gen Y Is Going to Change the Web”

After reading the article titled “Why Gen Y Is Going to Change the Web”, written by Sarah Perez, posted on Readwriteweb.com, I was delighted. I believe that most people among the ages 13 and 31 belong to Gen Y.

Because I was born in 1989, which is right in the middle of the Y generation, I have all the characters described in the article. For example, I am a “digital native” who is fond of digital devices and use them as much as I can. My view of the world is different from that of elder generation’s. I never trust in ads popped up from the windows, nor do I spend much time in front of a TV. Instead, I search the internet for what I really want to know about. Sometimes, I watch advertisings just for fun, or to catch the creative ideas and enjoy the diverse multimedia images.

Gen Y will lead the world and marketing will follow the way Gen Y prefers.

Response to Programming Is the New Literacy

The article “Programming Is the New Literacy” written by Marc Prensky, posted on edutopia.org emphasizes the importance of knowing how to program in 21^st century.

In my opinion, Prensky was too much emphasis on programming in some ways. Not all kids like to do programming although they are interested in media products. Something for fun can always be fun regardless the profit or career. Kids like to discover videos, photo shop, and flash because they think them like magic that is beyond the fairy stories. This sense of interest does not necessarily connect with future career. On the other hand, reading and writing skills are still valuable. Kids can’t study programming language instead of spoken and written language. If they do so, they must be described by a word mentioned in Prensky’s article, nerdy.

There is no doubt that programming is really important in 21^st century. We cannot predict what the world will be like in 2028 because we couldn’t predict what it would be like in 2008 in 20 years ago. I think programming is not as important as that described in the article. So learning programming is not definitely every person should do. Different person have different habit and special skills that may combine in an applicable structure so that we can make the human society better. We are not robots that have been shaped before doing nothing. If everyone learns to create programs, the world must be scary to me because I feel like people are like robots.

My Topic—What is behind Visualization

One picture is more persuasive than a thousand words. Since I was in elementary school, I have paid attention to the strength and depth power of visual communication. I see the nature and feel like flying; I ask why. I watch advertisings on TV and enjoy it for years; they are so well organized and presented—better than films. Why?

There is science in visual communication: physics of light, anatomy and physiology of the eye, color theories, psychology, the way of persuasion, and creation. Study of visual communication is more than graphics. Of course, the vision is the final product we accomplish; literacy part is as important as images. The person who can explain why the visualization is powerful must be literacy and savvy.

In my text book there was a story that encouraged me to read about and explore visualizations, not only to look at it. The author of Graphic Design Solutions, Luba Lukova, an international recognized artist and designer told a story in her life. She was boring in reading the text around pictures in her text book when she was in college. Because she didn’t enjoy the time with her strict German instructor. After years, she worked in New York City and coincidently read the German instructor’s book again. To her surprise, she learnt a lot from the text. To her regret, she should have learnt it many years ago in college. This story tells me that to read and to know why specific visualization is better than a thousand words. Vision is not only to see; communication is not just talk.

If you think visual communication is only art appreciation, you must be wrong. This English class is so good that it gives me a chance to show the visualization and literacy in a well organized way. I remember that there are two statues stand by the gate of Boston Public Library: one is a man holds a ball, the other one is a woman holds paintbrush and color palette. On the stone there engrave names of famous scientists and artists. Imagine that science and art get married; visual communication comes out to work for society.