Over view
My name is Doris. For my podcast I will be presenting the influence of food advertising, and I will explain the relation of obesity and advertising. You will find it important to know about commercial strategies in food advertisements, because you would not like to be caught by pitfalls. We live in a world covered by advertising, so everyone has better look at it in a closer sight.
Content
McDonald`s is one of world`s most successful food company and it has numerous advertisements playing around the world. Whenever you hear “I’m lovin’ it. Ba-La-Bababa”, you must think of McDonald’s. Yeah, the unique rhythm that reminds you of McDonald’s. For many years, this slogan is around our ears. We don’t have to but immediately remember it as long term memory.
I have analyzed this popular slogan, and found the commercial strategies from two aspects: one is easy to remember; the other is leading you to think that you love it. This is a common way to attract customs to purchase their products; it is also a funky way to campaign. I would like to apply this phenomenon broadly, food companies communicate by excellent slogans. The slogans make ideal atmosphere—connect really good background emotion to really look good food. Children may be in that mood before learning to tie shoes. The commercial strategy catches their mind, like a fishing hook. The fishing rod is the food company while the fish are children and adults who are easily “in that mood”.
According to National Bureau of Economic Research, eliminating fast food ads will decline rate of obesity by ten percent. But we cannot completely cancel all the junk food advertisings (Chou, Rashad, and Grossman). I think the most efficient way is to build knowledge and self control. The CFAC (Coalition on Food Advertising to Children) gives you a suggestion:
· Teach kids what is marketing and what isn’t
· Reduce the amount of time kids spend watching TV
· Consume more fruit and vegetables, encourage to eat healthy food
Closing
To finish up my podcast, I would say that advertising is sometimes a psychology game. If you are sober and have enough self control, you will not be badly influenced by food advertising, or other types of advertising. Pitfalls are ready for people who lack of will power. Next time you watch food ads may still be drooling. What would you do? Switch the channel and refresh your mind!
For more information, please visit the National Bureau of Economic Research at www.nber.org. I also recommend wholekids.com.au, which makes a difference for health.
Thank you for listening to my podcast and I hope the tips will help you know better about advertising and avoid obesity in everyday .life!
References
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