Draft of Podcast Script

Over view

My name is Doris. For my podcast I will be presenting the influence of food advertising, and I will explain the relation of obesity and advertising. You will find it important to know about commercial strategies in food advertisements, because you would not like to be caught by pitfalls. We live in a world covered by advertising, so everyone has better look at it in a closer sight.

Content

McDonald`s is one of world`s most successful food company and it has numerous advertisements playing around the world. Whenever you hear “I’m lovin’ it. Ba-La-Bababa”, you must think of McDonald’s. Yeah, the unique rhythm that reminds you of McDonald’s. For many years, this slogan is around our ears. We don’t have to but immediately remember it as long term memory.

I have analyzed this popular slogan, and found the commercial strategies from two aspects: one is easy to remember; the other is leading you to think that you love it. This is a common way to attract customs to purchase their products; it is also a funky way to campaign. I would like to apply this phenomenon broadly, food companies communicate by excellent slogans. The slogans make ideal atmosphere—connect really good background emotion to really look good food. Children may be in that mood before learning to tie shoes. The commercial strategy catches their mind, like a fishing hook. The fishing rod is the food company while the fish are children and adults who are easily “in that mood”.

According to National Bureau of Economic Research, eliminating fast food ads will decline rate of obesity by ten percent. But we cannot completely cancel all the junk food advertisings (Chou, Rashad, and Grossman). I think the most efficient way is to build knowledge and self control. The CFAC (Coalition on Food Advertising to Children) gives you a suggestion:

· Teach kids what is marketing and what isn’t

· Reduce the amount of time kids spend watching TV

· Consume more fruit and vegetables, encourage to eat healthy food

Closing

To finish up my podcast, I would say that advertising is sometimes a psychology game. If you are sober and have enough self control, you will not be badly influenced by food advertising, or other types of advertising. Pitfalls are ready for people who lack of will power. Next time you watch food ads may still be drooling. What would you do? Switch the channel and refresh your mind!

For more information, please visit the National Bureau of Economic Research at www.nber.org. I also recommend wholekids.com.au, which makes a difference for health.

Thank you for listening to my podcast and I hope the tips will help you know better about advertising and avoid obesity in everyday .life!

References

1. Chou, S., Rashad I., and Grossman, M. (2005). Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity. NBER Working Paper No. 11879. Retrieved from http://www.nber.org/papers/w11879

2. I’m Lovin’ It. http://www.youtube.com/watch?v=dI-xHMM8wXE&feature=related

3. Coalition of Food Advertising to Children. http://www.cfac.net

HW--March 11

ethos~~ point out the resources logos~~ pathos~personal experience-related to others 200 words describe the subject I want in podcast

How Should Television be Regulated

After doing some research on regulating television programs, I found that television is always used as a commercial tool to spread information, which concludes all sorts of discussion and arguments. Some people think that indecency and other immoral behaviors pervade television should be restricted. Other people have a different point of view that televised indecency should not be censored. People with different ideas on television have complete comprehension on television. To separately study on these ideas, I guess both of them are logical and credible. The discussion on whether to regulate the television will continue.
During the wartime (to Iraq), polls showed that most Americans believe the media should be restricted. The ABC News poll on January 16, 2003 showed that 67% of sample agree with the idea that the government should be allowed to stop the media from disclosing military secrets (Cramer, 2004). Some Arab TV stations showed pictures of the dead and injured, while broadcasters like CNN omitted the gratuitous pictures because they believed the war itself was horror enough to be portrayed without specific images (Cramer, 2004). The war is scary, the television can make it more scary and horror to the audience. Emotional chains are powerful, whether the government regulates the show.
These controversial questions are not relevant to the most tense problems such as budget deficit, health care, and global warming. Even though the congress does not like to pay attention to it, there should be someone stand out and do something.
I would like to have a survey at school if I am lucky enouth to find interviewers and have enough time to work on it.



Reference
1. Arlia, E. (2004). I Media Morality: Does It Even Exist? Retrieved from www.cwfa.org
2. Saltzman, J. (2004). Why Can't You Say--or Show--That on TV? USA Today, vol. 132, May 2004, pp. 75.
3. Cramer, C. (2003). Wall-to-Wall War and the Image Problem Challenging Broadcasters and Advertisers; CNN's Chris Cramer on the Editorial and Ethical Dilemmas Faced by TV News Channels, Independent on Sunday, April 6, 2003, pp. 8.
4. Carroll, Jamuna. (2006). Television Opposing Viewpoints. Detroit, New York, San Francisco.