The article by Gary Ruskin and Juliet Schor titled Every Nook and Cranny: The Dangerous Spread of Commercialized Culture is a good resource that talks about the development of advertising and the influence of media culture. It analyzed the process advertisement speeded up the communication ratio and also widened the existence in the world.
The article briefly introduced the history of TV advertising; how the commercial speech benefic political speeches and how anti-advertising activists work in recent years.
The creep of advertising is followed by spam culture. The junk food ads in school are bad influenced because children have more and more serious problem that is obesity. The purpose of most commercial advertising is to increase demand for a product.
The article critics the development of advertising, used statistics and fact to state the author’s purpose. Ruskin and Schor mentioned that everywhere we can see ads and children are predictable to be overweight at their teenagers or adults. Some European countries ban ads that targeting kids during a certain period. But the United States doesn’t do so. This is a social problem facing US citizens. Moreover, the government brings people ads by “official bla bla bla” or “World’s XX day”. There is no significance but commercial strategy. Although tobacco ads are banned in most countries, other ads sneak underneath (Gary & Schor).
As my topic is visualization, it is very important to relate the history and the current status of advertising. This is a brief critical history of ads and it emphasized on the real life. So it is a useful source. The source comes from multinationalmonitor.org, which is a trustable website.
The article briefly introduced the history of TV advertising; how the commercial speech benefic political speeches and how anti-advertising activists work in recent years.
The creep of advertising is followed by spam culture. The junk food ads in school are bad influenced because children have more and more serious problem that is obesity. The purpose of most commercial advertising is to increase demand for a product.
The article critics the development of advertising, used statistics and fact to state the author’s purpose. Ruskin and Schor mentioned that everywhere we can see ads and children are predictable to be overweight at their teenagers or adults. Some European countries ban ads that targeting kids during a certain period. But the United States doesn’t do so. This is a social problem facing US citizens. Moreover, the government brings people ads by “official bla bla bla” or “World’s XX day”. There is no significance but commercial strategy. Although tobacco ads are banned in most countries, other ads sneak underneath (Gary & Schor).
As my topic is visualization, it is very important to relate the history and the current status of advertising. This is a brief critical history of ads and it emphasized on the real life. So it is a useful source. The source comes from multinationalmonitor.org, which is a trustable website.
References
Ruskin, Gary & Schor, Juliet. (2005). Every Nook and Cranny: The Dangerous Spread of Commercialized Culture. Multinational Monitor, 26, 1. Retrieved from http://www.multinationalmonitor.org/mm2005/012005/ruskin.html
D’Silva, Roy. (2007). Controversial Television Advertising. Retrieved from http://www.buzzle.com/articles/controversial-television-advertising.html
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