The first topic I would like to explore is the biological foundation of visualization. Introduce the visual system that is the most important for seeing. As an old saying goes, seeing is believing. It emphasized the way people evaluate and the result is that seeing is the first step. However, seeing with eyes is not that simple. There is science underneath of the crystal balls that shines with light.
The second topic would be technology and art—the combination of intelligence and creativity. With the development of technology, method of designing is pushed forward, too. Photoshop, InDesign, Fireworks, and many other software used for designing and creative works, become more and more widely spread and well known. It is necessary to learn as more as visual perception as I can. Both science and art are required.
third topic is the commercial value and great influence of visual communication and graphic arts. Advertising is a branch of visual communication. It is included, but not limited to visual communication that drives economy, provides information to the public, and develop goods. “Design matters” is widely said by Paula Scher, a designer. Visual communication requires sharp opinions, sensitive observational skills, and extra working skills beyond designing. Visual logos, campaigns, are like the promoter of business in digital and informational era. The two top visual communication cultural centers in the United States are New York City and Los Angeles. They drag business to display in special way, so that the small product may speak big words loudly.
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